The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to Google research, what should you focus on to attract viewers?

Author: Emre Google Ads Video Certification Tests

Questions: The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to Google research, what should you focus on to attract viewers?

Answer:

  • Offers and warranties
  • Framing and pacing
  • Colors and graphics
  • Text and voice-overs

This question is from Google Ads Video Certification test.


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