How do Smart Shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?

Author: Emre Google Shopping Certification Tests

Questions: How do Smart Shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?

Answer:

  • By testing different combinations of text and images
  • By making suggestions for image styles
  • By testing different font styles for specific product types
  • By understanding all site visitors through demographic data

This question is from Google Shopping Certification test.


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