Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

Questions: Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

Answer:

1. Auction-time bidding
2. Depth of signals used and cross analysis
3. Machine learning
4. Time saved

• Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
• Alleviates the strain on marketing resources by automating more manual tasks (4)
• Integrates a large variety of signals and considers new ones to evaluate user intent (2)
• Algorithmically helps set the appropriate bid for each and every auction (3)

This question is from Google Ads Display Certification test.