Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

Author: Emre Google Ads Display Certification Tests

Questions: Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

Answer:

  • It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
  • It allows her to show ads to people who previously visited her website as they browse websites and use apps.
  • It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
  • It reaches specific audiences based on declared data.

This question is from Google Ads Display Certification test.


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