An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?

Author: Emre Google Ads Video Certification Tests

Questions: An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?

Answer:

  • Products, services, and domain
  • Text slides, subtitles, and voice-overs
  • Actors, animals, and comedy
  • Graphics, promotions, and music

This question is from Google Ads Video Certification test.


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