An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

Questions: An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

Answer:

• The campaign score has 60% headroom to improve.
• The campaign is 60% less optimal than other company campaigns.
• The campaign is running 40% over budget.
• 40% of the revenue she allocates to her campaign is being used in the wrong areas.

This question is from Google Ads Search Certification test.