A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?

Author: Emre Google Ads - Measurement Certification Tests

Questions: A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?

Answer:

  • Rules-based attribution
  • Data-driven attribution
  • Linear attribution
  • Position-based attribution

This question is from Google Ads – Measurement Certification test.


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