A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

Questions: A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

Answer:

• An awareness-based bidding strategy
• A conversion-focused bidding strategy
• A consideration-focused bidding strategy
• A revenue-focused bidding strategy

This question is from Google Ads Display Certification test.