A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?

Author: Emre Google Ads - Measurement Certification Tests

Questions: A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?

Answer:

  • Return on ad spend
  • Customer referrals
  • Brand awareness
  • Brand association

This question is from Google Ads – Measurement Certification test.


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